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Empower small businesses by shopping at a local business today

November 23, 2012
Estherville Daily News

When selecting holiday gifts this year, area residents are encouraged to shop at a small business this weekend as part of Small Business Saturday.

Often, people who shop at small businesses get improved customer service as well as the satisfaction of knowing the dollars will be re-invested in the region in which the business is located.

"Those who decide to make purchases at small businesses are helping to empower those stores which are often located in your hometown," said Kelly McCarty, the director of the SBDC at Iowa Lakes.

He reminds people that money spent in this region gets spread around to other businesses throughout the region.

McCarty serves 10 counties in the northwest region of Iowa by providing hands-on assistance to all types of businesses, from start-ups to 500-employee firms. Services are free, confidential and customized.

The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration.

A quick Q&A on Small Business Saturday follows:

Small Business Saturday

Whether you're a small business owner or customer, we want to encourage your friends to Shop Small or help rally an entire town; everyone can help spread the word about Small Business Saturday. The more people and the more businesses that get involved, the bigger and more beneficial the day will be.

What is Small Business Saturday?

Small Business Saturday is a day for everyone - from the business owners who create jobs to the customers who buy locally - to support small businesses that invigorate the economy and keep communities thriving. This will be the third year of promotion of Small Business Saturday which was started to get more exposure during one of the biggest shopping weekends of the year. Last year over 100 million people came out to shop at independently-owned small businesses on the day.

When is Small Business Saturday?

Small Business Saturday is the Saturday after Thanksgiving and it sits between Black Friday and Cyber Monday. This year it falls on Nov. 24.

Why should I be a part of Small Business Saturday?

As a consumer, you are a key part in helping small businesses thrive. By shopping or dining at a small business this Nov. 24, you're showing your support for all the small communities around you. This means you could be helping local entrepreneurs offer more jobs, which in turn invigorate the economy. Last year over 100 million people came out to shop at independently-owned small businesses on the day. This year get out and support your favorite small business and search for savings on unique merchandise while experiencing spectacular service - a cornerstone of many small businesses.

Why should I be a part of Small Business Saturday?

As a small business owner, you're automatically (or already) part of the day. Small Business Saturday is the day when the community comes together to show its support for you, the small business owner, and to give you exposure during the holiday shopping season.

The big retailers have Black Friday and the online retailers have Cyber Monday. And, for the past three years, small business owners have their kickoff to the holiday shopping season with Small Business Saturday.

Whether you are a brick-and-mortar retail store, restaurant or online-only small business, you can take advantage of the day.

How can I participate in Small Business Saturday?

That's up to you! You can go shopping or dining at a local small business, spread the word to others or share the news online and through social media. Anything you can do helps to give small businesses the support they need to keep creating jobs, powering the economy and invigorating communities. And that's what makes Small Business Saturday a success.



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