July is National Independent Retailers Month, a time to recognize independent retailers who are the backbone of Main Street USA.
What's so great about independent retailers is that they're able to put their finger on a community's pulse and respond accordingly.
Independent retailers are also the ones you see volunteering during the Emmet County Relay for Life, Sweet Corn Days, Gospel in the Square, the July 4 flight breakfast, Armstrong Fourth of July parade and celebration, Santa's cabin and at many holiday activities and events. They're the ones who make things tick.
If we need something and an independent retailer doesn't have it in stock, he or she can order it. With independent retailers, there's no waiting in long lines, having to argue about a refund or getting a problem resolved. They're there to serve us, because that's the reason they're in business.
So the next time you consider making a long trip to a distant city to shop, first stop and think about the independent retailers whose kids go to school here, who pay property taxes here, who shop at other stores and who employ our family members and friends.
And then shop where it really matters - at home.
Speaking of retailers . . .
Crazy Days continues in Estherville today and Saturday, so check out the great deals you'll find right here in town. It might be a little warm outside, but the deals are sizzling hot, so check it out.