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On April 17, ELC students will Choose2Matter

Students will be challenged to use their genius to develop innovative solutions to social problems

April 11, 2014
Estherville News

On April 17, all of the 1,400 students in Estherville Lincoln Central Community School District will be asked a simple question: "What matters most to you, and why?"

Unlike most questions that students around the world are asked, this one has no "right" or easy answer.

The process of answering this question is the first step in unlocking the unique genius in each student, by focusing them on their values and purpose, and fostering self-awareness.

This question is one of the first steps of "Choose2Matter LIVE," an extraordinary experience that has transformed students, teachers, and communities in Los Angeles county, greater Austin, Texas, the suburbs of Philadelphia, Rhode Island and Bettendorf, Iowa.

Students around the country have learned that each of them has a unique genius to contribute to the world, teachers have remembered why they chose education as a profession, and everyone who has witnessed one of these experiences has been utterly transformed.

The Choose2Matter team is led by Angela Maiers, a nationally renowned speaker and veteran educator; Mark Moran, a corporate lawyer and online research expert; and Ginny Washburne, an education technology expert and veteran educator.

Fact Box

Watch a student video on Choose2Matter at

For more about Choose2Matter, visit

and Facebook page

Also expected to attend are business leaders from the Estherville area, some of the state's elected leaders and government officials, and leaders from the entire Iowa education community.

A lineup of special guests will appear via videoconference, including General

John Michel, the Commanding General of the NATO Air Training Command in

Kabul, Afghanistan, who will discuss courage and bravery with the students.

The Choose2Matter team and guests will work with ELC students, staff and community members on the concept behind Choose2Matter when someone believes that they matter and that their actions have an impact on the world, they approach their life and work with renewed passion.

ELC students and staff will begin work on their call to action, develop an action plan, collaborate with experts, and begin to implement their plans. The goal is to create an authentic, social entrepreneurship learning experience for students, in which they learn skills that are relevant to the modern world, a world that belongs to our students.

On the afternoon and evening of April 16, the Choose2Matter team will also host an event for district parents and community members to learn more about Choose2Matter LIVE and how to nurture genius and passion in students beyond the walls of the school.

Updates about the Choose2Matter LIVE experience will be posted regularly to the ELC Facebook page at throughout the event.

Pictures, videos and other content will be shared by participants on Twitter and other social media channels using the hashtag #Choose2Matter #ELC

Angela Maiers, Founder of Choose2Matter and a native of northern Iowa, says, "We are extremely proud to bring Choose2Matter LIVE to Northwest Iowa and are thrilled that the leaders and teachers of ELC chose to involve the entire district. Choose2Matter changes hearts, changes minds and changes lives. It is an awe inspiring message that must be experienced."

ELC Superintendent Tara Paul said, "ELC is embedded in a community that prides itself as a great place to Live, Work, and Play. As an integral part of the community, we want to put action to those words, and make Estherville proud of its students as they display their genius. Choose2Matter will change the hearts and minds of many."

Mark E. Moran, Co-founder of Choose2Matter, said, "Most schools pay lip service to producing students who are college and career ready, but fall short on both accounts. Choose2Matter liberates the genius of students and reminds them that they can achieve great things, even at a tender age. ELC has fully embraced the idea that passionate students who believe in themselves are unstoppable."



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