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Heartland Co-op full of beauty and bounty

October 27, 2017
Amy H. Peterson - Staff Writer (apeterson@esthervillenews.net) , Estherville News

Heartland Co-op presented their diverse wares from eight vendors Thursday evening in advance of Friday's Grand Opening.

Two new Estherville Chamber members from the group of vendors spoke about their hopes and dreams with the expansion of their microbusinesses.

Jeremiah Schacherer is owner of Heartland Home & Gifts with his wife, Andrea. Jeremiah said, "We wanted to focus on the whole concept that embodies living in the Heartland with our items. So with our kitchen items, and the gift items. We didn't have that here, and we wanted to bring it all in."

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Jeremiah said, "Living here for 29 years, it includes what I think the Heartland represents."

The Schacherers have also taken over the framing business from Heartland Americana. Heartland Home & Gifts occupies the rear portion of the building.

Jolene Nelson, a mainstay at Estherville's Downtown Market with her Garden Goodness Market produce and baked goods prepared in Ringsted, occupies a niche to the south of the building.

"I actually got my license as a home-based bakery, and so I'm inspected by the state and because of that I am now able to do retail," Nelson said.

"I was looking for winter work," Nelson said.

Nelson was invited into the co-op.

"It was an answered prayer," Nelson said.

For the holidays, Nelson said she is bringing in traditional Danish pastries, and at Ringsted only she will have the cold cream pies including pumpkin, but she is looking for a refrigeration unit for Estherville.

Nelson takes custom orders for baked goods, too.

Franny Bergeson, co-owner of the building and co-op with Elaine Jacobsen, said, "We're super happy with how this is turning out."

Bergeson said she has weekly inquiries from additional vendors who wish to be part of the co-op.

"It's such a great group of people, and everyone has been willing to work together for the good of each other," Bergeson said.

Bergeson said, "I can't get over the variety of products from the different vendors. That makes it really fun for the customers to shop in the Co-op. Word is getting around and the customers have been very supportive."

The Heartland Co-op is located in the former Heartland Americana building at 16 S. Sixth St. in Estherville.

 
 
 

 

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